News from PIWI International March 2022

SOCIAL MEDIA | VOLTIS APPROVED IN FRANCE | TIPS AND TRICKS | TRADE FAIRS | INFORMATION ABOUT PIWI VINES


(Translated with www.deepl.com/Translator)

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Dear PIWI Newsletter Subscriber,

The vines are resting for the winter and we have also taken a break.
However, only in the newsletter area. Otherwise, things have been pretty busy at PIWI International.

In January, we organized a workshop on social media for our members. Networking and communication is important in today's world.
A short summary and an overview can be found here

The family of PIWI members is growing. We already have over 750 members. This requires some structural adjustments. Therefore, the PIWI International board met at the end of February for a strategy meeting to set the goals for the coming year and the years to come.

Things are happening in France - the first PIWI grape variety Voltis has been approved for the Champagne AOC. Read our news on the website.

wine plus voucher

Marketing tips and tricks

Our partners have some offers to boost marketing. For many, PIWI is a top priority!

Wine Plus
There is a lot going on here in terms of advertising. Wein Plus offers a voucher for a free private premium membership for 4 weeks. Include the voucher in your wine packages - an effective tool for customer acquisition. There are also interesting offers for event organization. If you are a member and have a listing with Wein Plus - link your listing to PIWI International, this will strengthen our network again.

"Wine sold" becomes "the art of selling wine"

Have you already heard one of Diego Weber's exciting episodes?
Wine sold becomes "the art of selling wine" and will in future report bilingually on the German and international wine industry.
Diego also has exciting marketing offers for you, with benefits for PIWI members.

Social media - long live networking!
In our report on social media you will also find a list of recommended hashtags for your Instagram campaigns.

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Microvinification-Geilweilerhof-tailored

Research projects on sustainable grapevine breeding

Unfortunately, our appeal was not very successful, so we repeat it here again:
The last few weeks have shown how diverse and extensive the research projects on PIWI vines are. We would like to create an overview on our website. For this we need your help. Please send us information on research projects, if possible with a link to the relevant website, to office@piwi-international.org by 15 March 2022.

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Stages of vine breeding

Information on PIWI Vines

The result of our first online meeting of vine breeders: With a strong presence of vine breeders, the exchange of experience and information was very much supported by all and is an important component for the future of PIWI vines. PIWI International wants to be increasingly available as a coordinator between growers, nurseries and winegrowers in the future. These online meetings will continue. A first result is available on the website.
A meeting of the vine nurseries is planned next. Are you interested? Then please send us your address to office@piwi-international.org.

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Agrovina

Fairs 2022

The planning for the 2022 fairs is underway - no one can see into the future whether they will take place then, some have already been postponed.

The 14th edition of the AGROVINA fair will take place from 5 to 7 April 2022 at the CERM in Martigny.

Since the hygiene measures for events have been lifted, the fair will take place without restrictions, mask and certificate requirements. This sets the course for a great new Agrovina. A large crowd is expected for this 14th edition.
The fair is the popular meeting place for all those involved in viticulture, oenology, microbrewing and fruit growing.

Enology and viticulture

Care of the vines - mechanization in cultivation - materials and technology for aging, bottling, marketing and commercialization of wine.
You will find PIWI International at the joint stand with BORIOLI - Pépinières de vignes Standnr 2211
www.agrovina.ch
Slow Food Fair
Slow Food Trade Fair "Market of Good Taste" -
Thursday 21.4. to Sunday 24.4.2022 Stuttgart Trade Fair Centre

Conscious enjoyment. Certified quality.
Come with us on an extraordinary journey of enjoyment. Discover the impressive variety of regional specialties. Experience the genuine taste and individuality of artisan products. Meet the producers of your food in person and immerse yourself in the Slow Food philosophy.
button selected PIWI wines and sparkling wines at the PIWI Germany stand near the Vinothek and take advantage of our range of seminars. The panel discussion on Thursday evening will focus on The Future of PIWIs.
Market of Good Taste

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We look forward to an eventful wine year

Keep on moving, continue to support us and become a member. The bigger our network becomes, the more we can achieve. We look forward to new insights and new developments.

Your team from
PIWI International - March 2022

Further NEWS: https://piwi-international.de/en/latest-news/news/

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