With the Geisenheim sales analysis, participating companies can better assess their development compared to their competitors and identify trends -
digitally and without much effort.
Querying specific sales prices and sales volumes in online surveys is very time-consuming. Each individual company would have to carry out analyzes in its merchandise management system and enter the results in the online questionnaire (Fig. 1). This is practically unworkable.
The results obtained are therefore not very precise and are only available with a time delay. Our goal was to reduce this effort for the companies and at the same time to be able to provide more precise information. The idea behind this is simple: the data is already available digitally in the merchandise management system and it is actually not necessary for people to read it and enter it in the questionnaire. A digital interface can take over the work of humans
and transfer the data automatically without wasting time (Fig. 2).
FIVE SHOPS CONNECTED
Our team has been working for the last two years to put this vision into practice. With the help of financing from European ERDF project funding and investment funds from the State of Hesse, we were able to set up the necessary digital infrastructure. became the current state
Interfaces to five merchandise management systems implemented. So far, these are Weinbau Online, Winitas, Soppe & Partner (Apys); Commendo IT (WISPremium) and Kisling (KC Wein).
More than 130 companies (wineries, cooperatives and wineries) have already been connected to the Geisenheim sales analysis via these five interfaces.
On the Geisenheim portal detailed information can be found and the latest sample evaluations are always published. The last one from March 2022!
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Please actively participate, then the sales of PIWI wines in Germany can finally be measured more reliably.