Was sich gut verkauft: vom Mainstream zur charaktervollen Herausforderung
Kennen sie das? Man redet sich den Mund fransig und am Ende machen die Leute doch das, was sie schon immer gemacht haben: nämlich das kaufen, was sie kennen. Die Bereitschaft etwas Neues auszuprobieren, geschweige denn es auch noch gut zu finden, ist…sagen wir’s mal diplomatisch, ein rares Gut.
Nein, natürlich gibt es nicht DIE Leute! Fragen wir Konsumforscher, bekommen wir vielmehr 1000 Bedingungen dafür, wann welche Zielgruppe was und weshalb zu welchem Preis kauft. Unterm Strich steht jedoch: Vermeintlich „Neues“ ist und war schon immer mal wieder da, muss aber immer zu mindestens 80 Prozent gleich und somit bekannt sein, um angenommen zu werden.
Ihr Wein darf also von Jahr zu Jahr um höchstens 20 Prozent von dem abweichen, was Ihre KundInnen von Ihnen kennen? Ja, diese Abweichung kann man genau quantifizieren und messen. Food- und Produktdesigner achten akribisch darauf: Unter 20 Prozent Abweichung merkt‘s die Kundschaft nicht; erst recht nicht, wenn´s schleichend geht. Beträgt die Abweichung aber mehr als 20 Prozent, wird es auffallend. Und sofort wird das Produkt mit Skepsis belegt und nicht mehr gekauft.
New multiple fungus-resistant grape variety Felicia receives approval
Press release from the Julius Kühn Institute (JKI), Federal Research Institute for Cultivated Plants No. 1/2021
The new breed from the Julius Kühn Institute (JKI) is resistant to powdery mildew, downy mildew and black rot.
(Siebeldingen) Every wine consumer in Germany knows wines made from classic grape varieties such as Riesling and Pinot Noir. Wines from new varieties that can defend themselves against harmful pathogens, such as the fungus-resistant Piwis, however, are still waiting to be discovered. The Felicia variety, the lucky one, joins this growing segment of the PiWi avant-garde in Germany. Wines of this white grape variety have been available from the Julius Kühn Institute in the wine shop of the Institute for Vine Breeding at Geilweilerhof for several years. The variety has had plant variety protection since 2004. At the end of 2020 it received its approval from the Bundessortenamt. This means that it is approved for quality wine production in most wine-growing regions, and experimental cultivation is no longer necessary. Even under the new wine law, the gates are open for a prosperous development. After Calardis Blanc in spring 2020, Felicia is the second fungus-resistant, so-called PiWi variety from the JKI, which was approved in 2020.
NEW GRAPE VARIETIES
The marketing of PIWI wine is characterized by various challenges.
Text: Christoph Kiefer, M.Sc. and Prof. Dr. Gergely Szolnoki, Hochschule Geisenheim University
Mushroom-resistant (PIWI) grape varieties are the next logical step towards sustainable cultivation within organic viticulture. Although PIWI grape varieties achieve economic and ecological advantages for winegrowers, fewer than three percent of German vineyards are planted with them. Other wine-growing countries such as France and Italy are registering increasing breeding successes, but the proportion of PIWIs in these countries is also at a low level. This mainly results from the lack of market acceptance by the consumer. Customer acceptance of these innovative grape varieties remains low despite the increased demand for sustainable food.
Within the VitiFIT, the team from Geisenheim examines the complete value chain of PIWI wines in order to better understand the attitudes and needs of producers, marketers and consumers. Based on this, a communication strategy is to be developed at the end of the project in order to establish PIWIs on the market in the long term.
This article analyzes the current market acceptance.
PIWIS in the 2020 vegetation year by Wolfgang Renner - Austria
In the 2020 wine year, every seventh graft vine produced in Styria was fungus-resistant
Grape variety. But how do these innovative varieties come with the yearly
cope with more fluctuating weather conditions? Current experiences from the
Experimental cultivation is shown here in a compressed form.
Likewise, the assessments of the fungal attack per grape variety on July 8th and September 3rd
The country needs new vines - PIWI Deutschland e. V. founded
The country needs new vines - PIWI Deutschland e. V. founded
This autumn, a lot has become quieter among German winemakers: fewer broom taverns, fewer vineyard festivals and only small wine tastings. But pausing and focusing on the essentials also had its good points: After the grape harvest, the time was ripe - ripe for taking a step towards greater presence of the new mushroom-resistant grape varieties (= PIWIS). Because this pandemic has brought sustainability and regionality more into the public eye. The topic has long been present in agriculture and on the shelves of shops - in viticulture the topic of sustainability is still in the shadows, too few consumers are familiar with the new PIWI grape varieties, which with up to 80 % less crop protection, whether organic or conventional, get along.
Honestly, what is the problem with the PIWIs? Why do most winemakers struggle to grow these new vines? There are many reasons for it, none against it!
Connoisseurs and those who call themselves that do not see any differences in blind samples. In other words, the varietal typicality that doesn't exist anyway (Riesling is Riesling = nonsense - the Palatinate's advertising slogan) is even less common with the new varieties! The aroma is clearly and significantly influenced by humidity, solar radiation and temperature (Hoppmann) and only about 20% by the variety itself, not to mention the differently grafted vines. Yes, that’s what makes up the sensor technology!
Evolution rather than revolution - Alexander Sperk - Rhein-Pfalz Nov 2020
Spotlight: Making mushroom-resistant grape varieties known to winemakers and wine drinkers - the International Piwi Wine Prize, which was awarded for the tenth time in mid-November, should contribute to this. ,,, read on (PDF)
International PIWI Wine Award 2020 - the results are online!
413 Piwi wines from 15 countries were put to the test on the three tasting days from November 13th to 15th. A total of 42 great gold, 175 gold, 161 silver and 29 recommendations were awarded. 27 PAR ensured the usual quality and traceability of the results® Certified Master Tasters throughout Germany *), supported by the established digital infrastructure of WINE System AG.
Great success of the PIWI variety Hibernal at the international wine competition Concours Mondial de Bruxelles in Brno
As an alternative due to the Covid 19 pandemic, the 27th international wine competition Concours Mondial de Bruxelles took place on September 4-5, 2020. A total of 8,500 wine samples from all over the world were evaluated. The winner of the white wines category was the PIWI Hibernal 2015 Beerenauslese from Moravian B / V Viticulture Milotice.
The Czech Republic took fifth place in the medals awarded, behind France, Spain, Italy and Portugal. According to Jiří Toman (cellar master), the wine is still very interesting, fruity and fresh after five years of aging.
“If the tasters had been given the variety name during the tasting, the wine would probably not have become a champion. “The tasters presumably assigned the sample to the Sauvignon blanc from New Zealand,” says Jiri Toman.
This wine is almost sold out because of the vintage, the winemakers only offer it in their restaurant in Milotice.
Tasting room (Photo: Omnimedia)
Hibernal, Beerenauslese 2015 (Photo: Omnimedia)
From left: Zdenek Bábícek (co-owner), Jiri Toman (cellar master) and Vlastimil Valenta (chairman AG) Photo: Zbynek Vicar
Baden-Württemberg wants to save a large amount of chemical pesticides in viticulture - anchored in law. Varieties that are resistant to pests should help. They are bred in Freiburg.
Viticulture also has to rethink - and increasingly do without pesticides Photo: Christoph Schmidt (dpa)
Organic wine growing in Baden is having a hard time. So far only six percent of the area has been dispensed with chemical sprays, while it is almost ten percent nationwide. “The bad thing in Baden is the combination of warm and damp weather in the course of climate change,” says Paulin Köpfer, Chairman of Ecovin Baden. The association represents the interests of organic vintners. The vines are therefore exposed to severe fungal attack in some years. While conventional vintners have the entire arsenal of chemical sprays available to protect them, organic vintners are only allowed to use a limited amount of copper. This can become a problem in difficult years. The number of organic winegrowers in Baden even declined a few years ago. 20 years ago, Baden was still considered a leader in organic viticulture.
international organic wine award - the autumn tasting 2020 with 474 wines from 19 countries and 69 PIWI wines
PAR®-Quality competition held again in the virtual space - top topic 2020: climate change and how the international scene is responding to it
Frasdorf, October 2020 - As successfully introduced in spring 2020, the autumn edition of the international organic wine award also took place from October 16 to 18, in strict compliance with the PAR®-Standards, held entirely in virtual space*). A total of 26 PAR ensured the usual quality and traceability of the results® Certified Master Tasters in Germany and Spain, supported by the established digital infrastructure of WINE System AG. Numerous organic wineries from all over the world put their trust in this in the second 2020 edition: This is how PAR®-Jury tasting 474 wines from 19 countries. A total of 40 great gold, 212 gold, 190 silver and 25 recommendations were awarded.
The results of the wines with fungus-resistant grape varieties: 3 times large gold 28 times gold 30 times silver
96 points 2019 Braunsberg Cabernet Cortis and Chambourcin from Irmgard Windegger from South Tyrol, 96 points 2019 Schnaiter Muscaris Auslese and 2018 Schnaiter Johanniter Spätlese from the winery in Hagenbüchle from the Remstal.
Wine for Future: Discover new grape varieties INVITATION to PIWI online wine tasting with Slow Food Germany
Dive on Friday December 4th, 2020 from 7:00 p.m. to 8:30 p.m. with our tasting package and the sensory descriptions and comments of the renowned Wine sommelier Natalie Lumpp into the world of PIWI wines. In conversation with other wine experts - Martin Wurzer-Berger (SFD Wine Commission), Paulin Köpfer (ECOVIN & PIWI-International) and Ulrich Amling (Tagesspiegel Berlin) - Natalie Lumpp traces the current challenges in viticulture, especially the effects of climate change the use of pesticides, which is extremely problematic for species protection.
In times of extreme weather events and climate changes, winegrowers face major challenges. Vintners have to fear for their harvest because of various fungal infections and therefore - often with a heavy heart - resort to the chemical club, which endangers bees, other pollinators and ultimately the bio-cultural diversity. In fact, over half of the fungicides used in the EU end up in the vineyard. Autochthonous and classic varieties are coming under increasing pressure and are forcing the use of pesticides and fungicides. For Slow Food, a thoroughly ambivalent situation arises between the preservation of old varieties and the commitment to low-chemical, environmentally friendly viticulture. In order to at least partially avoid the dilemma, organic viticulture is increasingly relying on PIWI varieties. In the course of climate and environmental changes, can the fungus-resistant new grape varieties (PIWI) be sustainable alternatives worth supporting? Can these new varieties keep up in terms of taste with the tried and tested? We want to discuss this with you - combined with a practical tasting of six PIWI wines from Germany, in order to make the PIWI tangible.
How does the Slow Food Germany online tasting work?
You register and receive six selected wines from the ECOVIN PIWI EcoWinners Sent in 2020. Slow Food Germany will send you the access data and technical information by email before the event. On December 4th In 2020 they will tune in live at 7 p.m. and can enjoy the evening and the wines under the guidance of Natalie Lumpp.
The cost of that Wine package (six bottles of wine including shipping) including the event amount to a total of 49 €.
We have selected the following wines for you:
2019 Helios quality wine | dry organic winery Schaffner | Bötzingen am Kaiserstuhl | to bathe
2018 Regent quality wine | dry Timo Dienhart -Zur Roman wine press | Maring-Noviand | Moselle
2018 * velvet and silk * quality wine | semi-dry / semi-dry Weingut Janson Bernhard | Zellertal | Palatinate
Please log in >>> herebinding until 11/11/2020. The order of the wine package is automatically linked to the registration. 11.11. is the last possible order and registration date. The wine packages will be shipped on November 25/26, 2020.