The tasting according to PAR® gives winegrowers and retailers information about the extent to which a wine corresponds to the taste of the customers in their target market. It also gives producers the opportunity to identify strengths and weaknesses and to improve their product accordingly. The great advantage of a PAR® tasting over other methods is theirs Traceability.
The usual practice in wine competitions is the awarding of points or grades by a taster. If the rating is poor, producers usually have no clue as to which criteria the rating is based on and therefore do not know how they can improve their product in order to achieve a better rating in the future.
A PAR® taster is differentiated: The PAR® tasting method is becoming increasingly popular among experts, because it is based on transparent criteria and is clearly documented. Winemakers, wine dealers and end customers can see at a glance what a wine is and how far it goes with it Taste of the respective target market.
PAR® wine ratings are from qualified wine experts carried out: Appropriate additional training enables the tasters to approach the wines neutrally; personal preferences are left out.
What is special about the method is that the tasters first orientate themselves on measurable criteria such as aromas, acidity, sweetness, reverberation etc.
In the second step, they assess these criteria in relation to the wine to be tested. The tasters' extensive knowledge of varieties and origins makes it possible to rate the wine according to these criteria.
It also takes into account whether the wine fits the market.
The aim is to make quality understandable and to be able to sell the wine better.
For the winemaker, the following offers advantages: Thanks to the comprehensible documentation, the producer not only sees how his product was rated, but also very precisely how the rating came about. This gives him the chance to optimize the product and to better match the wine to the taste of the customers in the target market.
For more information on PAR®, please visit www.parsystem.de